Category: Digital Marketing
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Publishers test audio ads to open new mobile revenue streams
Read this post →: Publishers test audio ads to open new mobile revenue streamsApril 3, 2014 NPR’s iPhone app National Public Radio and Tribune Co. are betting on audio ads to monetize their applications as mobile becomes the main platform for news consumption. The addition…
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Eleventh Hour Hotels Checks In
Read this post →: Eleventh Hour Hotels Checks InMobile Travel Technologies (MTT) has launched Eleventh Hour Hotels, a white label solution for hotel chains to create a dedicated mobile app targeting the last-minute booking market. The platform essentially offers a…
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Comedy Central debuts first fully-programmed mobile app
Read this post →: Comedy Central debuts first fully-programmed mobile appApril 2, 2014 Comedy Central’s app Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch. Comedy Central already has a number…
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Yelp: 36 Per Cent of Ad Impressions from Mobile
Read this post →: Yelp: 36 Per Cent of Ad Impressions from Mobile36 per cent of all ad impressions on local directory and reviews service Yelp came from mobile devices during Q1, 2013, in keeping with its quarterly results. That figure is up from…
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Ny Times doubles down on mobile with dedicated editors, native ads
Read this post →: Ny Times doubles down on mobile with dedicated editors, native adsMarch 27, 2014 The Ny Times mobile app In a mirrored image of the way mobile is transforming news gathering, consumption and monetization, The recent York Times will soon launch its first…