Category: Digital Marketing
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Time Inc. doubles down on digital watermarks to mobilize print
Read this post →: Time Inc. doubles down on digital watermarks to mobilize printOctober 4, 2013 MyRecipes takes second helping of mobile Time Inc.’s MyRecipes has launched a brand new cookbook that leverages digital watermarking to let consumers access a mobile version of recipes while…
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Smartphones Boost Samsung Revenues in Q1
Read this post →: Smartphones Boost Samsung Revenues in Q1Samsung has posted revenue of 52.87 trillion won (£33.9bn) for Q1 2013, 17 per cent higher than a year earlier but six per cent not up to the former quarter. Operating profit…
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ABC News readies push notifications revamp to extend relevancy
Read this post →: ABC News readies push notifications revamp to extend relevancySeptember 25, 2013 ABC News’ current app NEW YORK – Two ABC News executives on the Mobile Marketing Association’s SM2 conference said that the corporate is experimenting with a brand new way…
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Looking for Innovation
Read this post →: Looking for InnovationI spent yesterday afternoon on the latest Heroes of Mobile event organised by Helen Keegan. It consisted of a panel debate around mobile advertising, followed by tech demos from seven companies. The…
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Mobile breathes new life into publishers’ revenue stream
Read this post →: Mobile breathes new life into publishers’ revenue streamSeptember 12, 2013 Mobile can streamline the method of subscribing to a magazine or newspaper, making it one one of the crucial biggest drivers of latest revenues for publishers this year. However, publishers should take into account that…