Category: Digital Marketing
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Mobile breathes new life into publishers’ revenue stream
Read this post →: Mobile breathes new life into publishers’ revenue streamSeptember 12, 2013 Mobile can streamline the method of subscribing to a magazine or newspaper, making it one one of the crucial biggest drivers of latest revenues for publishers this year. However, publishers should take into account that…
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Metro Talks the Challenges of AR for an everyday Publication
Read this post →: Metro Talks the Challenges of AR for an everyday PublicationWe’ve seen a number of print publications doing tie-ins with AR (Augmented Reality) over the past couple of years, but daily newspapers offering AR content on any form of regular basis are…
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USA Today taps adaptive delivery for significant mobile site overhaul
Read this post →: USA Today taps adaptive delivery for significant mobile site overhaulAugust 29, 2013 USA Today’s new mobile site USA Today is leveraging adaptive delivery to enhance the experience for smartphone users according to their device type in an important revamp of its…
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Bauer Media Strikes Mobile Partnership with Velti
Read this post →: Bauer Media Strikes Mobile Partnership with VeltiMobile marketing and advertising technology provider Velti has signed a two-year mobile marketing partnership agreement with Bauer Media Group UK. By the terms of the partnership, Velti will manage all mobile interactivity,…
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The Dallas Morning News rolls live longer than sports app
Read this post →: The Dallas Morning News rolls live longer than sports appAugust 21, 2013 SportsDay Talk lets users pause the news The Dallas Morning News’ sports department SportsDay DFW partnered with SportsRadio 1301 “The Ticket” to launch a mobile application that plays live…