Category: Digital Marketing
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EE Revenues Fall 5.4 Per Cent
Read this post →: EE Revenues Fall 5.4 Per CentUK telco EE has reported £1.4bn in service revenues for Q1, a drop of five.4 per cent year-on-year. That’s despite the introduction of a 3rd operator brand, also referred to as EE,…
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USA Today targets theater fans through dedicated app
Read this post →: USA Today targets theater fans through dedicated appMay 2, 2013 USA Today has rolled out a mobile application for the approaching Tony Awards that lets theater fans stay awake-to-date with news and purchase show tickets. The USA Today Broadway’s…
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Newspaper Gets Augmented with Independent+
Read this post →: Newspaper Gets Augmented with Independent+UK newspaper The Independent has integrated AR (Augmented Reality) into its daily editorial content, through a collaboration with Blippar which it’s calling Independent+. Across the paper’s section, articles marked with the Independent+…
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Condé Nast exec: Delivering same ad across multiple platforms misses the purpose
Read this post →: Condé Nast exec: Delivering same ad across multiple platforms misses the purposeApril 15, 2013 NEW YORK – A Condé Nast executive on the 2013 IAB Mobile Marketplace last week said that as publishers get a far better grasp on how to define users…
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Sat Nav Sales Decline as App Usage Increases
Read this post →: Sat Nav Sales Decline as App Usage IncreasesiOS 6 maps with TomTomShipments of private navigation devices are in decline as more everyone is ready to download free and paid-for mobile apps that supply turn-by-turn maps. While shipments of PNDs…