Category: Digital Marketing
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USA Today targets theater fans through dedicated app
Read this post →: USA Today targets theater fans through dedicated appMay 2, 2013 USA Today has rolled out a mobile application for the approaching Tony Awards that lets theater fans stay awake-to-date with news and purchase show tickets. The USA Today Broadway’s…
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Newspaper Gets Augmented with Independent+
Read this post →: Newspaper Gets Augmented with Independent+UK newspaper The Independent has integrated AR (Augmented Reality) into its daily editorial content, through a collaboration with Blippar which it’s calling Independent+. Across the paper’s section, articles marked with the Independent+…
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Condé Nast exec: Delivering same ad across multiple platforms misses the purpose
Read this post →: Condé Nast exec: Delivering same ad across multiple platforms misses the purposeApril 15, 2013 NEW YORK – A Condé Nast executive on the 2013 IAB Mobile Marketplace last week said that as publishers get a far better grasp on how to define users…
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Sat Nav Sales Decline as App Usage Increases
Read this post →: Sat Nav Sales Decline as App Usage IncreasesiOS 6 maps with TomTomShipments of private navigation devices are in decline as more everyone is ready to download free and paid-for mobile apps that supply turn-by-turn maps. While shipments of PNDs…
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Publishers remain split on native versus app debate: ad:tech speaker
Read this post →: Publishers remain split on native versus app debate: ad:tech speakerSAN FRANCISCO – An MIT Technology Review executive on the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges in relation to developing mobile applications for smartphones and tablets.…