Category: Digital Marketing

SAN FRANCISCO – An MIT Technology Review executive on the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges in relation to developing mobile applications for smartphones and tablets.…

Out-of-home media company Clear Channel has launched a nationwide campaign, developed in partnership with Creative Orchestra, to boost consumer awareness of its NFC (Near Field Communication) and QR code posters. Across 10,000…

April 5, 2013 Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to have interaction with readers via their smartphones and tablets. The publishers have…

Cloud payment-processing solution provider US Dataworks has expanded its partnership with RDC solution provider RDM Corporation to supply more flexible mobile solutions to US Dataworks’ bank customers. The terms of the agreement…

April 1, 2013 Hearst Corp.’s Esquire magazine has rolled out a mobile application that uses a reader’s voice and an interactive question-and-answer session to serve up personalized content. Esquire’s app uses the magazine’s…