Digital Marketing – Page 52 – Diggit Mobile Marketing

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March 8, 2013

Tumblr Launches Mobile Ads

Tumblr has become the newest social network so as to add mobile advertising in its iOS and Android apps. Tumblr has taken the commonest approach with the introducing sponsored posts from advertisers – six partners to start with, including Pepsi, Warner Bros and General Electric – which appear inside the user’s feed, and might be l...

March 6, 2013

Time Inc. exec: Mobile is set content, c...

May 10, 2013 NEW YORK – A Time Inc. executive on the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative. During the “Put...

March 6, 2013

EE Revenues Fall 5.4 Per Cent

UK telco EE has reported £1.4bn in service revenues for Q1, a drop of five.4 per cent year-on-year. That’s despite the introduction of a 3rd operator brand, also referred to as EE, alongside its Orange and T-Mobile brands, which has seen ‘strong t...

March 4, 2013

USA Today targets theater fans through d...

May 2, 2013 USA Today has rolled out a mobile application for the approaching Tony Awards that lets theater fans stay awake-to-date with news and purchase show tickets. The USA Today Broadway’s Best app is out there for iPhone, iPad and iPod touch devices. A...

March 4, 2013

Newspaper Gets Augmented with Independen...

UK newspaper The Independent has integrated AR (Augmented Reality) into its daily editorial content, through a collaboration with Blippar which it’s calling Independent+. Across the paper’s section, articles marked with the Independent+ logo would ...

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